Mdm. Ann Lee

Leader of the New Era of Beauty

“Adonis 爱美雅” is a familiar commercial jingle in the 1990s, sung by Kit Chan, a popular Singaporean singer artist. This Adonis jingle has accompanied the growth of a generation of Singaporeans. The Adonis Group has been established for 33 years since the 1980s.

The Adonis Group has focused on technology for many years and is committed to providing skincare and bodycare products of premium quality and value. We continuously strive to improve and refine our products and service by placing research and development as the core of Adonis.

Our R&D department comprises of a team of scientists, nutritionists, microbiologists, engineers, and aestheticians who have been developing and upgrading its skincare and wellness products for over three decades now. With such dedication and commitment, enable Adonis to boldly promise its entrusted customers with the best and most advanced care in the beauty industry.

I remembered during my youth, my father often taught, “Give others only what you believe is the best.” Mindful of this adage, I have upheld and incorporated this message into the ethos of the company. Our staff believes our ethos and have remained to grow with us. As a result, Adonis grew from one store to sixteen stores across Singapore and Malaysia. We have trained, cultivated, and guided many professionals, managers, and entrepreneurs in our Adonis Beauty Academy. The academy provides skills training and knowledge for those interested in the business of beauty and wellness. Integrating bricks-and-mortar entities together with e-commerce capabilities, we strive to meet the needs of customers by staying current and adapting to new business trends instead of simply selling and delivering our products.

Today we live in a new world with challenges and opportunities. In this digital age, how does Adonis board on this train of digitalization to capture business opportunities? This is the challenge for Adonis now.

Managing Adonis does not only focus on sales, financial or its human resources. It also includes staying abreast of our competition and incorporating new technology to our projects. New technology continues to advance from around the world every year and no singular piece of technology can dominate a global industry forever. The same holds true in the beauty industry.

Over the years, changes are constant and inevitable. However, I believe some things will always remain the same, and that is the singular focus of providing for the needs of people. This is the core and foundation of every business entity in the beauty industry.

The future trend of our business lies in an ecosystem of people with similar beliefs and values. Adonis business is not so much a purveyor of beauty products and services but as a company that builds trust with its customers. Building a reputation of satisfying our customers’ needs and protecting their interests is the true value and asset of our company’s worth.

For more than three decades, the Adonis Group has grown rapidly in Singapore and Malaysia. Our good reputation in the industry serves as a shining endorsement for our brand. Our goal for the future is to spread health and beauty from local to global; sharing what we believe, and the best that we have with many people.